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Music | J Balvin Breaks VEVO Record

J Balvin's new single, Ginza, broke another record by reaching 100M views in 62 days! Here's why...

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It seems like every time we blink, J Balvin is at it again – smashing records, selling out venues, performing on hit talk shows, and just generally rocking whatever is thrown at him. And now he’s done it again, breaking the Vevo record for having surpassed 100M views in the shortest amount of time. In just under 62 days, Balvin has broken the record previously held by the hit song, “Bailando,” proving that Balvin is the reigning King of Vevo.

These achievements come on the heels of Balvin’s 3 week consecutive run atop the Billboard charts in the US, making Ginza the most dominant Latin song in radio today. Balvin has also taken home a few of the most prominent awards in Latin Music this year, with 3 Billboard Awards, 4 Premios Lo Neustro Awards, and 1 Colombian Kids Choice Award.

U.S. tour The Colombian superstar kicked off his highly-anticipated headlining U.S. tour last month in Miami and recently announced his tour in Colombia set to begin on October 30th in Bogota.

“With Ginza, I wanted to go beyond my comfort zone, take a risk and bring a new sound to my music. I want to continually explore new and original ideas for Latin music…. Cowards rarely make history” – J Balvin

We think he’s doing a pretty great job.


Click to watch the Latin é Original Horror short film.

Click to watch the Latin é Original Horror short film.

About the author:

As Latin é's Editor-in-Chief, Caitlin believes in quality over quantity, doing things right the first time, and humming to herself during difficult tasks. A true Texan at heart, she also believes in the power of cowboy boots, that the stars at night should always be big and bright, and that everything (especially the food) is bigger in Texas. When she's not writing or editing she enjoys curling up to read a good book (or three), going on grand adventures (the more walking involved, the better) with her adoring and adorable husband, bright colors (in clothes, cooking, and everything else), and going barefoot. She likes her food spicy, her music soulful, and her news breaking. You can read more of her work on her website, www.themathom-house.com!

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