éVENTS | Daddy Yankee and MetroPCS

At this year's Billboard Latin Music Conference, Daddy Yankee and MetroPCS are going to teach you a thing or two about creative partnering...

Daddy Yankee

Urban Latin star Daddy Yankee, will be taking center stage at this year’s Billboard Latin Music Conference, when he teams up with MetroPCS to discuss how artists and brands can team up to maximize consumer reach.

The panel will be titled, “The Art of Creative Partnering” and will take place on April 28th at The Ritz-Carlton in South Beach, Miami, which is also the headquarters for this year’s conference.

“We’ve really found a partner in Daddy Yankee that’s worked great alongside our agency Richards/Lerma. It’s exciting to harness his creative vision and help in our efforts to reach multicultural consumers,” said Javier Figueroa, marketing director at MetroPCS. 

Puerto Rican native, Daddy Yankee has sold more than 11 million albums worldwide, and have more than 28 million social media follows across his platforms. We’d say that makes him an expert on social outreach and creative partnering.

Currently, Yankee is a coach on Telemundo’s La Voz Kids singing competition show. He’ll also be one of the lead performers at this year’s Billboard Latin Music Awards. The Awards will air on April 30th on Telemundo, and will be the wrap-up event for the conference.

To register for the 2015 Billboard Latin Music Conference and see the full schedule of this year’s events here.

About the author:

As Latin é's Editor-in-Chief, Caitlin believes in quality over quantity, doing things right the first time, and humming to herself during difficult tasks. A true Texan at heart, she also believes in the power of cowboy boots, that the stars at night should always be big and bright, and that everything (especially the food) is bigger in Texas. When she's not writing or editing she enjoys curling up to read a good book (or three), going on grand adventures (the more walking involved, the better) with her adoring and adorable husband, bright colors (in clothes, cooking, and everything else), and going barefoot. She likes her food spicy, her music soulful, and her news breaking. You can read more of her work on her website, www.themathom-house.com!


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